Chelsie Paine
President, Chief Executive Officer
Chelsie loves her roots, Texas is home. She always dreamed one day she would own a business and in 2009 she left her day job to co-found Pinky’s Valet. Chelsie’s entrepreneurial spirit, meticulous nature and ability to connect with people from all walks of life have helped her be able to turn Pinky’s Valet into the premiere valet parking service in Dallas. Most local valet companies did not have many female drivers prior to Pinky’s. Her tenacious approach to life is what has allowed her to succeed and encourage those around her to do the same. Her network is constantly growing with clients both big and small. Chelsie believes in creating a very personable and positive environment with her team that allows for her employees to be inspired and love what they do.
From Chelsie: “Pinky’s is a dream come true and has grown to be everything I imagined and some; it is only onward and upward from here. I could not be more proud of this company, culture and team. Pinky’s Valet embodies the true meaning of Teamwork makes the Dream work.”
“A brave leader is someone who says I see you. I hear you. I don’t have all the answers, but I’m going to keep listening and asking questions. Daring leaders work to make sure people can be themselves and feel a sense of belonging.” -Brene Brown
Spring Strand
Chief of Staff
Spring brings over 25 years of experience specializing in customer support and service to her role as Chief of Staff at Pinky’s Valet. With a strong background in brand strategy, creative production, operations, and team development, she has built a reputation for turning vision into action—efficiently and with heart. Before joining Pinky’s, Spring held key roles at organizations like Adobe and McAfee, leading high-impact initiatives across marketing, product development, and customer experience. Her career has been rooted in building systems that not only work—but work well for people. Known for connecting big-picture thinking with on-the-ground execution, Spring often serves as the essential link across fast-paced teams and ambitious goals.
From Spring: "I’m excited to join Pinky’s Valet as Chief of Staff because this is a company that leads with purpose, creativity, and heart. From the moment I connected with the team, it was clear that Pinky’s isn’t just redefining the valet experience—it’s redefining what modern leadership looks like. I’m thrilled to help scale a brand that prioritizes people, celebrates women in leadership, and brings real joy and integrity to every interaction."
“The most effective way to do it, is to do it.”
— Amelia Earhart
Laura Rocha
Vice President of Operations
Laura was born and raised in Dallas, Texas. She is a motivated, task driven professional with a background in education. She has a way with people that allows them to feel at ease and welcomed in any environment; the epitome of an optimistic team player. Laura began working for Pinky’s Valet as a valet runner in October of 2016. After teaching 13 years for the Episcopal School of Dallas she decided to shift her career, and dive into Pinky’s full time. Pinky’s could not be more thrilled to have Laura to continue building and maintaining our culture. We encourage and support her to let her light shine bright! In her free time Laura loves to travel, hike and go dancing.
From Laura : “Joining Pinky’s Valet as a full time career was meant to be! Being part of a culture that promotes inclusivity and respect is such a gift.”
“Collaboration, creativity and respect build life-long relationships that matter and make a difference propelling us to work together across all boundaries.” -Diane Luna
Julie Brannin
Area Manager, Private Events
Julie moved to Texas when she was a young girl and calls it home. She comes from a corporate background with a strong emphasis on customer service. Julie joined Pinky’s in May of 2011 part time as a valet runner and has grown within the company. She holds a position within where she is respected by her peers and can be relied on to step in wherever help is needed, the definition of a team player. Pinky’s is honored that Julie has chosen this company as her work family and chooses to continue her career growing with us. In her free time, Julie loves spending it with her two children and her grandson. She also enjoys being outdoors and finding new places to take her ATV off road.
From Julie: “I have never been happier at a place of employment than with Pinky’s. Being able to work with such great people has been so rewarding.”
“Life isn’t about finding yourself. Life is about creating yourself.” -George Bernard Shaw
Danny Chavez
Account Manager- Residential High Rise
Danny serves as the Account Manager for one of our high rise residentials, an exclusive account managed by Pinky’s Valet. He began his tenure at Pinky’s Valet in 2010, initially working as a valet attendant in the private event sector. In this role, he was instrumental in coordinating significant events and ensuring their successful execution. Danny’s leadership is invaluable in the field. Prior to his association with Pinky’s Valet, Danny held a managerial position for a decade at a medical practice in Dallas, Texas, where he oversaw the daily operations of the establishment. Danny earned his MBA from Georgetown University in Washington, D.C. and obtained a Bachelor of Arts degree in Communication from the University of North Texas, where he was recognized on the Dean's List for his academic achievements.
From Danny: “Since joining Pinky’s Valet on a full-time basis, I have been fortunate to be part of a team comprised of exceptionally talented women. This experience has significantly contributed to my development as both a leader and a collaborator.”
“Talent wins games, but teamwork and intelligence wins championships."- Michael Jordan
Melissa Buettner
Administrative Assistant
Melissa is a native Dallas girl through and through. She comes from a corporate retail background and dove into Pinky’s head first in the spring of 2022. Melissa has a tenacious, professional approach to any task handed to her and she delivers results with grace and a clear genuine intention behind it. She encompasses a first hand reflection of our company and culture from the moment she connects with our clients. We could not be more thrilled to have such a wonderful addition to Pinky’s. In her free time, Melissa loves spending it with her husband, dogs and any chance she can be in or around water.
From Melissa: “I could not imagine a better team to work with; they make me proud every single day. I am so thankful for all of the different talents we all bring to the table.”
“Fight for the things you care about, but do it in a way that will lead others to join you” – Ruth Bader Ginsburg
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